The internet is awash with information. Whether you are looking for information on cars or tin can production, you can be sure that there is a website which caters to your every need. Unlike the offline world, media outlets can cater for much smaller niches online. Because everyone from around the world can use the internet, coupled with the low cost of internet publishing, it is perfectly feasible for information to be written on a wide variety of subjects which do not cater for the masses.
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Directories are also a useful resource for finding information, because instead of finding information that is sorted by an algorithm and gathered by a web crawler, you can benefit from the human touch. A directory can often be more helpful, because human perception is often much better at understanding user intent than an algorithm. An example of this is that if someone typed in "plumber" into a search engine, then the search engine will have no means of knowing if the person requires trade information for plumbers, a list of plumbers in their local area or information on the costs associated with hiring a plumber. With a directory they could have a main category called "Plumbers" and then sub-categories such as "trade information", "plumbers in New York" and "Information on Choosing a Plumber". This therefore makes it much easier for a directory user to navigate to the information they require than it does for a search engine user. With a directory a human editor will be able to remove SPAM and unhelpful content from their directory and therefore ensure that users will only be offered web pages that are genuinely helpful in yielding the results they require.
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